Why not fly in avant-garde filmmakers from Paris for a short on Heatherette? Or ask an animate/artist to create dancing orchids? Laren has produced/art directed numerous in-house & in-store collection/inspiration videos— concepting, scripting and engaging all talent from directors to interviewees to makeup artists. Senior Artist Romero Jennings spent five hours hand-crafting jewelled eyeashes for Richie Rich for the Heatherette shoot. Sundance director Michael Palmierie made Barbie seem real with his intimate camera work. And Laren's A Tartan Tale was brought to life with an actor's reading that synced with an online book.