Laren repositioned Bergdorf Goodman as a more accessible shopping destination while building on its heritage as New York's greatest luxury store for its first outdoor/print campaign. She led her team to develop three concepts and the winner was "A Fashion Moment." She worked with several renowned photographers; each brought a unique storyline to life.
Upon seeing a Perry Odgen image Dawn Mello exclaimed, "Finally, someone understands what Bergdorf Goodman is all about."
Photographers: Miles Aldridge, Perry Odgen, Carter Smith, Cleo Sullivan, Steven White, Rodney Smith, Josef Astor, Patrick Shaw and others.
